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New Nikon D3 is here


Posted on Friday, 24 August 2007 08:25AM by
Guide price: D3 body only £3399.99 / €5180*
*full list pricing, including lens, accessories and bundles will be available in September


Nikon UK is pleased to announce the revolutionary Nikon D3 professional Digital SLR that defines a new benchmark in professional photography.


“Nikon has eclipsed the competition with the D3, a cutting edge camera that will change how professional photographers take pictures,” said Robert Cristina, Brand Manager, Nikon Professional Products, Europe. “The incredible speed, resolution and flexibility of the D3 will enable photographers to capture images under conditions previously thought impossible.”

The D3, the result of years of development and feedback from professional photographers, combines many innovative Nikon technologies. These include an exclusive 12.1 effective megapixel FX format (36.0x23.9mm) image sensor with 12-channel read out, a blazing-fast 9 fps frame rate, expandable ISO settings from 200-6400, a completely new 51-Point autofocus system, a 3-inch VGA LCD screen with Live View and a cutting-edge image processing system. 


FX Format Image Sensor

The D3 FX format CMOS imaging sensor was designed from the ground up to offer exceptional light transmission properties, so photographers can acquire outstanding image quality even in low light conditions. With a high signal to noise ratio, a pixel pitch 15% larger than competitive cameras, gapless surface micro-lenses and advanced on-chip noise reduction means high-quality images under very low light levels are now possible. The sensor enables an ISO settings range from 200-6400, expandable up to the equivalent of 25,600 or down to 100.
 

EXPEED Image Processing System 

The EXPEED image processing system is at the heart of the D3’s ability to capture and process massive amounts of data at high definition. The EXPEED system includes both hardware and years of Nikon image processing experience. The D3 EXPEED system features 14-bit analog-to-digital (A/D) conversion with 16-bit image processing, both of which contribute to delivering results with Nikon’s signature ‘look and feel’ of rich accurate colours, smooth skin gradations and exceptional detail.


Scene Recognition System

The D3 features a radical new approach to calculating exposures and white balance with intelligent support for Autofocus tracking performance as well. At the heart of the Scene Recognition System is Nikon’s renowned 1005-pixel RGB metering sensor that has been modified to distinguish subjects’ shape and position for improved auto exposure and Autofocus accuracy.


Advanced Autofocus

Building on years of development through both the analogue and digital SLR era, Nikon has once again raised the bar for optical Autofocus systems. The D3 and D300 feature a completely new 51-Point autofocus system designed to acquire and track subjects’ movement more accurately. 

The result of intensive studies into how professional sports and news photographers use autofocus, the Multi-CAM3500 AF module features the most AF points ever developed for a SLR camera. The inspired coupling of the AF module with Nikon’s easy-to-use 8-direction multi selector button makes selecting instant individual AF points simple and fast. As one would expect the AF system can be completely customised for every possible shooting condition.


Scorching Speed, Intuitive Response

The image quality of the D3 is combined with outstanding frame rate options. At 9 fps, the D3 is the world’s fastest full format D-SLR1, with an even faster 11fps2 consecutive shooting possible in DX crop mode. A second crop mode is also premiered in the D3, with 5:4 (30mm x 24mm) aspect ratio. Shutter release time lag is an imperceptible 41 milliseconds (CIPA standard), while the image sensor’s integrated high-speed 12-channel readout contributes both to burst speed and Live View performance. The D3 also gets to work quickly; startup time is just 0.12 seconds and mirror black out is only 74ms. 


Shutter Unit

The D3 incorporates an all-new Nikon manufactured shutter unit tested to over 300,000 cycles. The shutter blades are constructed from a durable composite KevlarTM and carbon fibre material to deliver unmatched durability and accuracy even in the most demanding of conditions.


Picture Control 

Nikon’s new Picture Control system, developed with the help of extensive feedback from photographers, offers improved productivity for JPEG shooters. Picture Control lets users of all levels manage and customise the appearance of their images in camera. This on-board processing saves significant post processing time. With a variety of default settings, photographers can also customize and share settings. Nikon anticipates photographic communities might develop their own Picture Control settings for specific subjects and conditions. Picture Control replaces the existing Colour Mode settings of current Nikon cameras.   


High Contrast Subjects, Low Risk 

The Active D-Lighting feature of the D3 adds to its JPEG capabilities. Prior to shooting under high contrast conditions, users can apply a pre-set curve that processes images with improved shadow and highlight details, without affecting overall contrast.