Press release:
PENTAX ANNOUNCES AFFORDABLE, NEW PENTAX K-x WITH HIGH-END FEATURES INCLUDING HD VIDEO AND LIVE VIEW 
GOLDEN, CO (September 16, 2009)… PENTAX Imaging Company redefines the entry-level digital SLR category with the introduction of the K-x digital SLR. This latest PENTAX camera offers high-end features including Live View and HD video. And, since there’s
no rule that SLR cameras must come in black only, the K-x will be
available in a choice of white or black, as well as special, limited
edition red and navy. Priced
at $599.95 USD (for body with DA L 18-55mm lens), the extremely compact
and lightweight PENTAX K-x forges ahead on the trail initiated by the
popular PENTAX K2000. With a one-handed shooting design and simple,
easy-to-use operation, the K-x is perfect for users stepping up from a
point and shoot digital camera to their first digital SLR. The
PENTAX K-x offers photographic performance that challenges higher class
DSLR models and offers several features that set this camera apart in
the entry-level category: • High
resolution 12.4 megapixel CMOS image sensor features sensor-shift Shake
Reduction for stabilized image and video capture up to 4 stops max. • Large 2.7 inch LCD features Live View with contrast, phase difference, and Face Detection autofocus (up to 16 faces). • Widescreen HD video capture in full 720p resolution (1280x720) at 24 FPS cinematic framerate, using any PENTAX 35mm lens. • Creative
processing and filter modes produce high quality finished images, while
offering the ability to explore artistic freedom through unique special
effects. • True
High Dynamic Range (HDR) image capture blends 3 bracketed images into a
single picture with outstanding shadow, highlight, and midrange detail. • Fast
4.7 FPS capture speed and 1/6000 second maximum shutter speeds are
possible with the PENTAX PRIME II image processing engine. • Powerful
automatic modes, including PENTAX Auto Picture and scene modes, ensure
the perfect shot in any situation, while helping new photographers
learn DSLR photography. • Responsive 11 point wide angle SAFOX VIII autofocus system focuses quickly and accurately, and can easily track moving subjects. • Captures
up to 1900 shots with universally available, easy-to-find AA lithium
batteries (also compatible with AA NiMH rechargeable and alkaline
batteries). All
combined, the PENTAX K-x is the perfect camera for new digital SLR
camera users as well as an ideal backup camera for more experienced
photographers. Along with the K-x, PENTAX announced the smc PENTAX DA L 55-300mm F4-5.8 ED super-telephoto zoom lens. This
lens will be exclusive to a K-x Twin Lens Kit package consisting of a
K-x body, this new lens and the smc PENTAX DA L 18-55mm F3.5-5.6 lens. The lightweight design of this zoom lens offers the exceptional
optical performance found in all PENTAX lenses for super-telephoto
photography with the K-x and other PENTAX digital SLR camera bodies. The PENTAX K-x is now available for pre-order in black or white on www.pentaxwebstore.com. Limited edition colors of red and navy will become available at select locations to be announced. The PENTAX K-x (in black and white) will ship in October 2009 in three configurations: options: · K-x single lens kit with body and an smc PENTAX DA L 18-55mm lens for USD $649.95. · K-x twin lens kit for $749.95 including a K-x body, the smc PENTAX DA L 18-55mm lens and the smc PENTAX DA L 50-200mm zoom lens. · K-x twin lens kit for $849.95 including a K-x body, the smc PENTAX DA L 18-55mm lens and the smc PENTAX DA L 55-300mm zoom lens. Complete information is available here: http://www.pentaximaging.com/about-us.aspx?p=press Product images are available here: www.pentaximaging.com/press/pressfiles.html An informational video is available here: www.youtube.com/Pentaxian1 PENTAX
Imaging Company is an innovative leader in the production of a variety
of digital cameras including weather resistant digital SLRs and
compact, waterproof cameras, as well as lenses, flash units,
binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed
durable, reliable products that meet the needs of consumers and
businesses. With headquarters in Golden, Colorado, PENTAX Imaging
Company is a division of PENTAX of America, Inc. # # # Media contact:
Michelle Martin
303.728.0224
Michelle.martin@pentax.com
Consumer contact:
pentaxinfo@pentax.com
1-800-877-0155
www.youtube.com/Pentaxian1
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